Tools & Techniques of Conducting Segmentation & Positioning Research-Step by step guide, the secrets and best practices

Expected Learning Outcomes:

• How segmentation fits into marketing decisions?
• Understanding your client’s segment
• Benefits of segmentation and positioning research
• How to select the best segment to target?
• How to estimate the market size of targeted segments?
• Step by step guide to construct a segmentation research
• How to present the segmentation research findings with an impact?

Who should attend?
Market Researchers, Marketing Department, Customer Services Department, Database Management Department

Duration of Course – 2 Days

Detail Course Outline:

Day 1

• How does segmentation fit into marketing decision-making?
• Understanding the research background and objectives
• Understanding information needs for segmentation research
• Importance of qualitative research in segmentation research
• Step by step guide on how to conduct qualitative research for segmentation research
• How to design quantitative research using qualitative findings?
• The step by step approach to design quantitative segmentation research

Day 2

• Various analysis tools for segmentation research
• How to combine qualitative and quantitative research into results presentation?
• How to analyse data on segmentation research?
• How to identify the market for your clients?
• Importance of positioning research in segmentation research
• How to present segmentation results with impact?
• How to write a segmentation research proposal that sells?

For more information, contact info@ao2consulting.com